11 Great Examples of Smart Packaging

What is Smart Packaging?

  • Active Packaging: The packaging itself improves the product. For example, food packaging made of materials that reduce the amount of moisture that reaches the food.
  • Intelligent Packaging: Packaging capable of intelligent functions, sensing that the product or the packaging itself has changed in some way.

Connected Packaging

  • Convey product information for prospective buyers in the store
  • Verify a product is not counterfeit through authentication services
  • Reassure buyers by confirming the product has not been opened or otherwise tampered with before purchase
  • Provide additional information about the product exclusive to buyers
  • Offer incentives for product registration to open a direct line of communication with consumers
  • Offer assembly instructions
  • Incentivize product registration

11 Examples of Smart Packaging

TONIC CBD

Brand Protection

Italian olive oil brands use NFC to battle counterfeits and engage consumers

Authentication

eBay Authenticity Guarantee

Personalized Content

Redken

Tuned Wines

Exclusive Content

Pepsi Super Bowl LV 2021 Cans

Lady Gaga “Chromatica” Oreos

Product Registration

Ocean Bottle

Coupons & Incentives

Vita Coco Money Back Guarantee

Community

Mezcla Vegan Bars

Stacy’s Pita Chips QR Code Bags

Gamification

Funny-Frisch Potato Chips

Safety

POC Ventral Air Spin NFC

Product Journey

Princes turns to QR codes and blockchain for sustainability storytelling

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