Learn what smart packaging is and see examples of how brands use it to better connect to consumers. “Think of Tiffany & Co. For most people, the iconic robin’s-egg blue box is more recognizable than the jewelry itself.” Inc. …

See the top footwear technologies of 2021, including self-lacing capability, connected shoes, new kinds of sustainability and more. Self-Lacing Capabilities Jordan Brand Air Jordan 11 Adapt

Apparel and footwear brands are uniquely positioned to lead the DTC revolution. We look at how it will work. What Does Direct to Consumer Mean in 2021? At face value, DTC is the same as it’s always been — brands selling products and services directly to consumers with no retailer or other middleman involved in the process. …

Check out some of the top consumer experiences from 2020, all brought to you by QR and NFC. QR codes and NFC tags have been making products smart for years, but the use of both accelerated in 2020. …

Connected products allow brands to build better consumer experiences than ever before. Here’s how they do it. The word “connection” can mean many things. There are connections that are large and some that are barely noticeable. Connection is dependent on context and perspective.. Connection between brands and consumers occurs at…

Blockchain solutions for businesses are easy and scalable when you have the right infrastructure and interface. While it’s easy to understand why securing items in the blockchain is so important, the process can still seem daunting to brands. VeChain and Blue Bite make the process simple and straightforward. VeChain Creates the Infrastructure With VeChain’s…

Though primarily associated with financial transactions, blockchain technology has a wide variety of uses that create a more trusted customer experience. Although blockchain is often associated primarily with bitcoin and other virtual currency applications, blockchain is simply the technology that powers and protects those financial transactions. IBM explores why businesses…

The most effective methods of building a strong customer loyalty program for your eCommerce brand. Loyal customers spend more money with brands that make them feel appreciated. 78% of them will tell their friends and family about a good experience they had. As a method of customer retention, eCommerce loyalty…

Many large, traditional CPG brands are turning to direct sales, but aren’t fulfilling a key element in the customer journey. This is what they need to do. With the rise of native direct-to-consumers (DTC) brands, more traditional brands are discovering the advantages of connecting with, and selling to, consumers directly…